§ 00 — Index An essay on place,
memory, and context.

LAT 40.7614°N LON 73.9776°W
11 W 53 ST · NYC

Anchor Maps · v1.0

Putting content
in context

Anchor Maps is building the tools that enable anyone to build and share stories in AR.

§ 02 — Method

Map making made
Easy.

01 — Scan

Scan a space.

Point your camera at a space. Computer vision reads the geometry in seconds — walls, objects, horizons, light.

02 — Pin

Drop pins.

Text, photo, audio, video, links. Anchored to the exact inch of the world it belongs to.

03 — Share

Let the world find it.

Public for anyone who walks by. Private for the people you choose.

§ 03 — First edition · Museum of Modern Art

Art in a new dimension.
Bringing the curators understanding to the masses.

Partner

The Museum of Modern Art

Location

11 W 53 St, New York

Scope

218 works · 12 galleries

Launch

Spring 2026

⦿ PIN · 02:14

The Starry Night

Van Gogh painted this from memory in an asylum — he could see the stars but not the village below.

01Van Gogh · 1889

⦿ PIN · 00:58

The Dance

Matisse originally painted all five figures holding hands — look closely, the chain was broken on purpose.

02Matisse · 1910

⦿ PIN · Curator

The Persistence of Memory

Dalí said the melting clocks came from staring at a runny camembert after dinner. The ants never had a meaning.

03Dalí · 1931

⦿ PIN · @ella

I stood here for twenty minutes

Rothko asked his Seagram commission patrons to hang these so close they couldn’t escape them.

04Rothko · 1957

⦿ PIN · Artist

Number 31

Pollock mixed cigarette ash, nails and a dead fly into this canvas. X-rays found all three in 1997.

05Pollock · 1950

⦿ PIN · Essay

The Kiss

Klimt used actual gold leaf pressed onto wet oil paint — a technique he stole from medieval altarpieces.

06Klimt · 1907

⦿ PIN · 01:22

Untitled (Red Line)

Newman called this a “zip.” He made 32 paintings in two years that were essentially the same red line.

07Newman · 1951

For the first time, the museum is not a room full of objects but a room full of stories.

— Curatorial Lead · The Museum of Modern Art

§ 05 — Beyond the phone · AR glasses

Powering the age of
AR glasses

The next chapter of Anchor lives on the lens. Lyrics, translations, director's notes, friends' comments — surface in the periphery, anchored to the stage, the sign, the seat. Context stops being a pocket away.

Where Anchor goes next

Every place becomes a medium.

01 — Museums

Museums get a new layer.

Translations, notes, and fan annotations — anchored to the stage, timed to the set.

02 — Theatre

Actors get a new medium.

Broadway shows will blow minds.

03 — Rentals

Homes that explain themselves.

Door codes, thermostats, Wi-Fi — pinned where the guest actually looks.

04 — Sports

The AR you see on TV brought to life.

From golf shots to goal lines, you're in the game to a whole new level.

05 — Cities

Walks with footnotes.

Anchored field guides from poets, historians, and the people who live there.

06 — Memory

The places we loved.

A letter to yourself at the bench where it happened — for you, or for everyone.

Putting content
in context